Privacy Policy
Last updated: April 3, 2026
Overview
Primal Defender ("we," "us," or "our") operates the website at primaldefender.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
Information We Collect
Information you provide directly
- Name and email address when you register for webinars or subscribe to our list
- Shipping address and payment information when you purchase a book
- Messages and inquiries submitted through our contact form
- Advisory application details if you apply for our advisory services
Information collected automatically
- Browser type, IP address, and general location (city/region)
- Pages visited, time spent, and referring URLs
- Device information (desktop, mobile, tablet)
How We Use Your Information
- To fulfill book orders and deliver digital products
- To send webinar registration confirmations and reminders
- To communicate about products, events, and preparedness content (you can unsubscribe anytime)
- To respond to your inquiries and support requests
- To improve our website and offerings
Third-Party Services
We use the following third-party services to operate our business:
- Stripe — Payment processing. Stripe's privacy policy applies to payment data.
- GoHighLevel — CRM and email marketing. Used to manage contacts and send communications.
- Sanity — Content management. Stores publicly visible content like gear, books, and events.
- AvantLink — Affiliate marketing verification and tracking.
Cookies
We use cookies and similar tracking technologies to remember your preferences and understand how visitors use our site. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time by contacting us.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion of your data
- Opt out of marketing communications at any time
Contact
For questions about this Privacy Policy or to exercise your rights, contact us at primaldefender.com/contact.